For Diesel The Movie we worked with Viernesideas SL and faked a film shoot in public spaces close to the Diesel stores in Barcelona, Madrid, Valencia, Lisbon and Porto. Aquipo developed a script both for the film ‘to be shot’ as well as for the film team (comprised of technical professionals and actors) to engage with the public and get them to participate. In some cities we managed to gain the attention of 400 to 500 people per shoot. In addition, flyers were given out to the public that would allow them to redeem a small present in Diesel shops, hence increasing traffic to them.
RoleGuerrilla Marketing Production, Art Direction, Logistical Management