Diesel – Street Action

BE STUDID Campaign Barcelona

Case Study

Aquipo partnered with Viernesideas SL to deliver this guerrilla street action for Diesel’s BE STUPID campaign. We set up illegal-looking stalls with actors playing as bootleggers who gave away BE STUPID campaign t-shirts. There was also a Santa Claus (in February) who appeared as if he’d been living in the streets since Christmas, giving the t-shirts away from his gift bag. The action drew a diverse public audience and enhanced the overall marketing campaign.

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