Aquipo developed the project identity and all promotional materials: logo, illustrations, video, and website for the local citywide participatory initiative: Barcelona Ciutat Amiga de la Gent Gran.
As a World Health Organization campaign, the Age-Friendly Cities project encourages cities to conduct a self-diagnosis and assessment through focus groups and surveys about the city in relation to physical, social, and service areas and the elderly and also creates a new global network of urban centers.
To officially launch the project, Aquipo produced the Barcelona government’s stand at the FiraGran trade fair. The stand physically represented the look & feel and participatory characteristics of this new initiative. Aquipo continues to manage the project website and graphic design needs.
ClientBarcelona City Government
RoleProject Development and Management, Branding Design and Production, Video Production, Website Development and Management, Graphic Design, Stand Production
Year2009, 2010, 2011
TypeMarketing, Stand Production